Our target audience:
I believe that our initial target audience shall be teenagers of both genders, and young adults from 18-25 years old. This will be due to the band's image that will be easily related to by youth, rather than people older than 25. The band's image will be fairly laid-back and will convey their youthfulness, that will attract teenagers as they feel they can relate. Moreover, teenagers generally want to see a light-hearted, yet in a sense serious band, where they mean what they say, but in the music video there might be light-hearted visuals. People aged between 18-25 will appreciate our music, as must people in this age group still listen to popular music and all forms of rock. Songs such as 'Someday' have a meaning of reminiscing in the past, on the band's youth, therefore this age group may connect with this song, as it means something to them having grown out of their teenage years. Indie/garage rock is highly popular amongst teenagers, that is why they are our primary audience. They like the laid-back tones and they also like the almost counter-culture approach of the band; something they find interesting. People aged between 26-35 may listen to our music, however our music is likely to be played on youth radio stations, where this age group our the secondary audience, so it would be unlikely that they would discover our music. They may also be too mature to understand the meaning of the songs, and understand the band's persona. Therefore, our main target audience is teenagers of both genders and people aged between 18-25. Although, girls tend to listen to pop music, there is a greater trend towards them starting to listen to indie/garage rock. The Arctic Monkeys have a huge female following, and as we are in a similar sub-genre of rock, I see that this will also be the case with us. However, boys will remain our majority audience, as rock is typically more popular amongst them.
