Music video directors

David Fincher:














Best Music Videos: "Express yourself" and "Vogue" (Madonna), "Freedom '90" (George Michael) and "Janie's got a gun" (Aerosmith).
Best films: Seven (19995) and Th Social Network (2010).

'Janie's got a gun' by Aerosmith is one of the band's most popular songs, and this is partly down to the music video. The video is a mini thriller fitted into a music video. This added with gloomy lit cinematography adds to the uniqueness of the music video. Fincher received huge acknowledgement after this music video. It is regarded as one of the best music videos created.

• Gloomy lit cinematography.
• Uniquely compelling visuals.
• "Janie's got a gun" - mini thriller movie in music video.
• Won numerous awards.

Mark Romanek:

Best Music Videos: "Are you gonna go my way?" (Lenny Kravitz), "Closer" (Nine Inch Nails), "Scream" (Michael Jackson ft. Janet Jackson), "Hurt" (Johnny Cash) and "99 Problems" (Jay-Z).
Best films: One hour photo (2002) and Never let me go (2010)

'Closer' by Nine Inch Nails is one of the most controversial music videos still to this day. The rock band had a controversial image anyway, and Romanek helped them to achieve this in their video. It's compelling visuals help ensure the success of this video. The visuals match the band's image and the pace of the song matches the editing.

• Footage always stark.
• One of the best music videos in "Closer" by Nine Inch Nails.
• Won awards.

Jake Nava:

Best music Videos: "Single Ladies (Put a ring on it)" Beyonce, "Someone like you" (Adele) and "Burn" (Usher).

Highly famous and popular music video directed by Nava. The video is highly famous for its choreography and colorisation. The video is powerful and the lyrics match the visuals to great effect. The video helps Beyonce to connect with her fans as the video is very entertaining. Nava's creation has made many want to create the famous choreography from the video.

• Colourisation
• Worked with some of the best artists in the world.
• Successful videos
• Choreography

Star Image

Alex Turner: Arctic Monkeys:

How he got his star image:

• Various gigs at prestigious festivals - Reading & Leeds, Glastonbury. They have headlined at both.
• Connects with his fans through social media - tumblr and twitter.
• He gets into arguments with other popular bands and musicians. He has openly criticised Metallica and The Orwells'.
• Being controversial gets him the headlines in newspapers and magazines.
• TV appearances - acts cocky.
• Tries to relate to his target audience by being controversial. 
• Started off as a modest boy from Sheffield, but has changed his image due to the bands huge success. He is now cocky and has been publicly criticised for this. For example, at the British Music Awards he was criticised for his acceptance speech where he dropped the micro-phone off the stage.
• Music video - close-ups and controversial videos.
• Red carpet appearances.
• His choice of dress and hairstyle has dramatically changed. He used to wear typical teenage clothes with a long hair; typically associated with rock bands. Now, he is pictured in smarter, slicker clothes such as suits with slicked back hair. This changed people's opinion of him. suggesting he is no longer a boy, but a successful man.
• The Video below, taken from the bands newest album 'AM', is the music video for 'R U Mine'. It won awards for being the best music video of the year. The video demonstrates the change in the bands image compared to one of their earlier music videos such as 'Florescent Adolescent'. 

'Florescent Adolescent' is one of the band's first hits and the music video is more of a story, which contrasts 'R U Mine'. The band's image is very different in 'R U Mine' as they had reached their peak when this song was realised. They are very conscious about their image in 'R U Mine', as they have a huge fan base and need to live up to their expectations. While in 'Florescent Adolescent', the band are trying to be seen as interesting and they do this by creating a controversial music video, which would help to create the band's image.  

Review of AS Media

What went well?

• We started early and allowed time for pick-ups and editing.
• We managed to understand the process of editing, which helped us to make the editing as tight as possible.
• Our general performance in our film helped make it seem more realistic. We hope to continue this in our music video.
• We were creative and used a variety of shots. This helped make our film as effective as possible.
• We had a good storyboard and planned well.
• We used props effectively and used them in a way that they could contribute to the effectiveness of the film.

Even better if?

• We had been blogging from when we started the project. We didn't blog til near the end of the academic year and we lost marks for this. For this year we should start blogging when we start our filming for the music video.
• We had thought more about when we were filming. We attempted to film in the evening which didn't work. This is due to us not taking the suitable equipment with us.
• Posted short videos or photos on our blog.
• Used more after effects.
• Spent more time on the credits and our title.
• Update the bolg more.

Music Video examples

For homework, I was tasked with trying to find music videos in which there were certain aspects I found interesting. 

For Don Broco's "You Wanna Know", I liked the interesting change of lighting that helped create a silhouette of the band. We would like to incorporate something like this in our video as we are thinking of doing the rock genre. I also like the change in camera angles of which to us would be interesting.