Initial reaction to our idea

I believe that our initial pitch for our music video is strong and conventional of a music video in our genre. I see the idea of having scenes of the band playing as a must, as it is conventional and also enables us to get close-ups of our band, to make it more intimate for the audience. The use of lighting will help create an atmosphere for the song, we intend to have half the face covered in light, whilst the other is shadowed. This helps to explain the meaning of the song, in terms that the light represents their past, where they were carefree, and the dark represents their mood now, where they wish they had used time more wisely. This helps the audience get a greater feel for the lyrics, also the meaning of the song. Our subtle narrative is also conventional, as with a rock song, a heavy narrative is not what our audience is expecting; they just want to see the band playing, an have something to entertain them along the way. Our narrative shall be the band in the past, we will film a day out where the band will just act and do all the things a teenager may do when out with friends. This will help connect to our audience, who are most likely to be teenagers and young adults, so they can relate to the music video. Also, it gives us the chance to demonstrate their emotions now, as the band will realise they have grown up, and now they have got to move on.

I believe the setting of Brighton is good for our music video, as there are plenty of locations that will enable us to film believable footage. An example of this is Brighton Pier, as it is now more of a teenage location as it had become more commercialised, yet it also has connotations of the rock genre, as seen through the mods and the rockers in Quadrophenia. It also allows the band to explore their inner-child that will help with the meaning of the song, in looking back on the past and trying to grow up and move on.

The costumes will help represent the image of the band, as they shall not be mainstream clothing as to differentiate from other forms of rock music, such as pop rock. It will also give a laid-back, simple approach to the band to convey their past lifestyle and represent how they are a sub-genre and not a mainstream artist. Most of our audience will have adopted this style of clothing, especially our indie rock and garage rock fans; so we are more able to connect with them in this way.

I see our music video as being conventional to the genre we are trying to convey. By doing this we shall attract and communicate with our audience, helping them to get involved with our video, and also making our video more believable and conventional to our audience's guidelines.

Inspirational music video

Scouting For Girls - Elvis Ain't Dead

The music video has both aspects of what we are looking for; it has the performance side and a subtle story. We intend to include a subtle story as to keep the audience interested; this will also match our genre as it others something else other than the band performing. The lighting is good in this music video and the performance is convincing. The storyline is interesting and gains the audiences attention, however as it is subtle, it doesn't take up the whole music video, thus allowing there to be scenes where just the band are playing. There is a match between the visuals and the lyrics, something we intend to do, as it will make our video more believable and interesting. The storyline is based on the lyrics and is simple; something we need to copy. There is enthusiasm in the performance, which adds to its believability. Moreover, there are close-ups to make the video more direct to the audience, by allowing them to form a relationship with the lead-singer.

Inspirational music video

Don Broco - You Wanna Know

This video, I believe, has some aspects that would be relevant in the making of our music video. For a start, the genre is the same, so there is a performance aspect, which I believe will be influential to my group. The band are incredibly enthusiastic through this video, which helps them to give a convincing performance; we will have to do the same. Their performance conveys their passion for the song and the lyrics, something we should copy. The guitarists and the drummer look convincing, as they look as if they are actually playing, something that a enthusiastic performance would give. The close-ups of the lead-singer are also something we will have to replicate, as it enables the audience to get close with their star. It also helps transmit emotions to the audience, something that is very typical of a rock song. We also are planning to have different lighting in the background, to add various effects to our music video and make it more entertaining. We plan to have a silhouette of the band playing, as having the band playing is something conventional to a rock song. In this video there is very interesting lighting that creates almost the effect we are after; this is what made it an inspirational video for us. The lighting can be used to resemble the mood, and in this song the lead-singer is giving a very emotional performance. The red background conveys his anger, whilst the blue conveys his sadness,which is very effective as it helps add emotion to the song and a persona to to the band.