Initial reaction to our idea

I believe that our initial pitch for our music video is strong and conventional of a music video in our genre. I see the idea of having scenes of the band playing as a must, as it is conventional and also enables us to get close-ups of our band, to make it more intimate for the audience. The use of lighting will help create an atmosphere for the song, we intend to have half the face covered in light, whilst the other is shadowed. This helps to explain the meaning of the song, in terms that the light represents their past, where they were carefree, and the dark represents their mood now, where they wish they had used time more wisely. This helps the audience get a greater feel for the lyrics, also the meaning of the song. Our subtle narrative is also conventional, as with a rock song, a heavy narrative is not what our audience is expecting; they just want to see the band playing, an have something to entertain them along the way. Our narrative shall be the band in the past, we will film a day out where the band will just act and do all the things a teenager may do when out with friends. This will help connect to our audience, who are most likely to be teenagers and young adults, so they can relate to the music video. Also, it gives us the chance to demonstrate their emotions now, as the band will realise they have grown up, and now they have got to move on.

I believe the setting of Brighton is good for our music video, as there are plenty of locations that will enable us to film believable footage. An example of this is Brighton Pier, as it is now more of a teenage location as it had become more commercialised, yet it also has connotations of the rock genre, as seen through the mods and the rockers in Quadrophenia. It also allows the band to explore their inner-child that will help with the meaning of the song, in looking back on the past and trying to grow up and move on.

The costumes will help represent the image of the band, as they shall not be mainstream clothing as to differentiate from other forms of rock music, such as pop rock. It will also give a laid-back, simple approach to the band to convey their past lifestyle and represent how they are a sub-genre and not a mainstream artist. Most of our audience will have adopted this style of clothing, especially our indie rock and garage rock fans; so we are more able to connect with them in this way.

I see our music video as being conventional to the genre we are trying to convey. By doing this we shall attract and communicate with our audience, helping them to get involved with our video, and also making our video more believable and conventional to our audience's guidelines.