How he got his star image:
- Various gigs at prestigious festivals - Reading & Leeds, Glastonbury. They have headlined at both.
- Connects with his fans through social media - tumblr and twitter.
- He gets into arguments with other popular bands and musicians. He has openly criticised Metallica and The Orwells'.
- Being controversial gets him the headlines in newspapers and magazines.
- TV appearances - acts cocky.
- Tries to relate to his target audience by being controversial.
- Started off as a modest boy from Sheffield, but has changed his image due to the bands huge success. He is now cocky and has been publicly criticised for this. For example, at the British Music Awards he was criticised for his acceptance speech where he dropped the micro-phone off the stage.
- Music video - close-ups and controversial videos.
- Red carpet appearances.
- His choice of dress and hairstyle has dramatically changed. He used to wear typical teenage clothes with a long hair; typically associated with rock bands. Now, he is pictured in smarter, slicker clothes such as suits with slicked back hair. This changed people's opinion of him. suggesting he is no longer a boy, but a successful man.
- The Video below, taken from the bands newest album 'AM', is the music video for 'R U Mine'. It won awards for being the best music video of the year. The video demonstrates the change in the bands image compared to one of their earlier music videos such as 'Florescent Adolescent'.
'Florescent Adolescent' is one of the band's first hits and the music video is more of a story, which contrasts 'R U Mine'. The band's image is very different in 'R U Mine' as they had reached their peak when this song was realised. They are very conscious about their image in 'R U Mine', as they have a huge fan base and need to live up to their expectations. While in 'Florescent Adolescent', the band are trying to be seen as interesting and they do this by creating a controversial music video, which would help to create the band's image.
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