I found that our audience research produced results that insisted on us using constant close-ups of the band playing and of their faces. This is to get a stronger connection between us and our audience. They also us to be energetic with our performance, which is a convention of rock music videos. This performance may be laddish, so we will aim to convey this in our narrative side of our music video. They also saw that our band should be seen playing frequently, as they saw the narrative as the main source of entertainment and for us to connect with our audience. However, it is a convention for a band to playing during a rock song, as it allows the band to express themselves through music.
For the narrative, they suggested that it should be laddish, yet also serious. This will help make the narrative interesting and enable us to create an energetic performance. They also want our visuals to match the lyrics, as for their to be a greater connection to the band's meaning. Although, they expected something more serious as to convey meaning, they did want some light-hearted moments to create entertainment.
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