Voyeurism

Voyeurism: the practice of obtaining sexual gratification by looking at sexual objects or acts, especially secretively.

This is used predominately  in women's music videos. Artists such as Beyonce, Lady Gaga and Nicki Minaj commonly use voyeurism in their music videos to attract male viewers. However, more recently, male artists have taken on this idea and inputted this in their music videos. Though, they also expose women's bodies in their music videos instead of their own.